Focus: World Cup 2014 12 June saw the first match of the Soccer World Cup 2014. In this special, HSG experts will cover the event and its implications for Brazil. World Cup Final: Who sees red? (11 July 2014) An attractive group stage in which seven Latin American teams proved successful, was followed by the all-or-nothing atmosphere. To get into the mood for the World Cup Final, Yvette Sánchez, Professor of Spanish Language and Literature, comments on Latin America's football culture. Leading like a world champion (10 July 2014) What can executives learn from high-performance sports teams? The HSG leadership experts Wolfgang Jenewein and Thomas Kochanek have examined some football teams’ playing styles and compiled the most important lessons. Grass roots research in Brazil (8 July 2014) The HSG hub in São Paulo links the University of St.Gallen to the World Cup host Brazil. One of its main focuses is to promote grass roots research on the current challenges and needs for South America. An overview. Ambivalent feelings (2 July 2014) Emotions had been tense before the World Cup in Brazil but gave way to total exaltation as soon as the games startet. Impressions from Brazil by Marina Saad who was an exchange student to the HSG in the spring term 2014. The challenges faced by a national football team (25 June 2014, in German) Prof. Dr. Wolfgang Jenewein on the World Cup in Brazil, the possible advantages of the home team and the various demands made on coaches and national teams. Football enriches society (19 June 2014) Football creates emotions and attitudes among fans, anti-fans, the media and a wider general public which are also reflected in societal values. This is revealed by HSG business economist Timo Meynhardt and his team in a topical study. Football - a social phenomenon (18 June 2014, in German) Prof. Dr. Franz Schultheis on the World Cup host, Brazil, sports as an achievement of civilisation and football as a social phenomenon. Football appears to be secondary (4 June 2014) Brazilians are more concerned about the costs and political implications of the World Cup than the soccer, writes Daniel Medici. He is a journalist with the Brazilian newspaper Folha de S.Paulo.