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Working time is living time − which makes it all the more important for Christine Raschle to devote herself to a meaningful function in her working hours. For her current professional challenge, the communication expert with Eastern Swiss roots has chosen an international terrain based in St.Gallen: at present, she is shaping the communication strategy at St.Gallen Symposium. Since July 2018, she has been responsible for the communication and media relations of the St.Gallen Symposium, which is organised by HSG students. She coaches and supervises the student communication team and generally lends the organisers a helping hand. Particularly at the hectic stage just before the start of the conference, students appreciate the expertise of their on-site communication professional.
"We want to break new ground without losing sight of our traditions."
Christine Raschle complements the team at the St.Gallen Symposium with her own entrepreneurial spirit and a fair share of expertise. After studying business communication in Lucerne, she joined a Zurich communication agency as their deputy head and developed strategies for firms from a wide variety of industries and implemented them together with customers. Before her involvement in the St.Gallen Symposium, she worked in the corporate communication department of Raiffeisen Schweiz. She already knew the HSG from her three-year stint in the office of the Student Union. Her curiosity to become acquainted with the University and the Symposium from a new angle was therefore all the keener. “I like to define entrepreneurial objectives with a motivated team and to attain them without a great budget, but instead with a great deal of intellectual elbow grease and creativity.”
In summer 2019, before her family break, Christine Raschle launched the new look for the St.Gallen Symposium. “We want to break new ground both in terms of content and communication without losing sight of the traditions of the St.Gallen Symposium, which will soon be 50 years old.”
The 49th edition of the conference was devoted to the topic of “Capital for Purpose”. Under this motto, the student initiative called on present and future decision-makers to develop approaches against short-term profiteering. In a discussion, Martin Wolf, Simon Evenett and Arancha González spoke about global trade policy. The 50th St.Gallen Symposium will focus on various facets of freedom and deal with the topic of “Freedom Revisited”. Preparation work is already proceeding at full speed. “We’re looking forward to being able to present a special anniversary programme to all our guests in May 2020,” says Christine Raschle.