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In the age of digitalisation, in particular, a personal exchange of experience is irreplaceable. Many former students of the University of St.Gallen therefore appreciate the events and services of their big network. Stefano Alghisi is committed to ensuring that the current 26,000 Alumni members get news from the community and are constantly linked up through various platforms. He has been responsible for marketing and communication of the alumni association of the University of St.Gallen for two years.
The events conceptualised by HSG Alumni have very little in common with nostalgic class reunions; rather, alumni and alumnæ like to meet today to obtain inspiration in their respective fields and to cultivate contacts with interesting personalities from their university days at the same time. The annual HSG Alumni Forum and the 8th International Alumni Conference in Davos on the topic of "Bridging Cultures" brought together former students scattered all over the world to discuss such issues as the Industry 4.0 or Digitalisation and to exchange professional experiences in passing. There is also an increasing demand for career events: the eighth edition of the booked-up series of events entitled "My goal", for example, was dedicated to the challenges faced by executive staff in human resource management.
"Those who want to can attend
an HSG Alumni event every day"
"We want to offer one of the best platforms in Europe for encounters and exchange with the University and among alumni and alumnæ themselves," says Stefano Alghisi about the ambitious goal of the association. 160 chapters and clubs all over the world offer more than 350 events a year. "Those who want to can attend an event staged by the network in all four corners of the earth every day," notes Stefano Alghisi. Such meetings, in turn, result in new contacts, ideas and narratives – recounting these again and again is, in additon to event marketing, on of the functions of Stefano Alghisi's networking and communication work.
"It gives me great pleasure to work as a storyteller in this lively network," Stefano Alghisi says. What occupies him most besides the continued cross-media development of the information services (the HSG Alumni magazine alma, the website, newsletter, videos and social media) is the design of a tailor-made service for all members: HSG alumni who have retired, for example, have completely different interests from young professionals − this diversity will have to be taken into better account by HSG Alumni.