We conduct scientific research on strategic management in close partnerships with enterprises. This is the foundation of our practical relevance. As management researchers, we contribute to the international discourse and publish our work in top peer-reviewed journals and through prestigious publishing houses. The work we do is based on rigorous scientific methodologies. We are dedicated to conducting incisive and insightful investigations of singular cases, cutting-edge topics, and fundamental puzzles in research. Our research builds on interviews, conversations and observations – often taking place over a number of years, sometimes even over decades. This is the only way to understand enterprise evolution in its entirety. Our outside perspective inspires entrepreneurs and executives to engage in systematic reflection and explore big-picture advancement of their work practices and value creation. It is through the strict scientific orientation of our work that we create unconventional and innovative perspectives that are vitally relevant to the continuous development of both academia and praxis.